Our Story

Our Story

She’s bold, she likes to stand out, she breaks the rules, she chooses nail color to please herself—not others. Recognize yourself? So have untold and ever-growing numbers of other women. It’s why they’ve become passionate devotees of SinfulColors. They know and love that we’re a decidedly different beauty brand. One that reflects their unique personality, fashion sense and desires to a tee.

Our story starts in 1991, when a team of visionary beauty experts developed SinfulColors for professional beauty stores. Their ability to anticipate the next “now” colors made an instant splash. In no time, SinfulColors spread its on-trend color appeal through retail stores and across the country. With vivid shades that pop, wow, flatter and inspire. In cream, glitter, shimmer and matte, and in formulas you want that provide full color coverage. All made in the USA, with the quality you expect from a leading nail brand, without formaldehyde, toluene and DBP.

But what also makes SinfulColors such a runaway favorite is that our nail polishes are incredibly affordable. From the get-go, SinfulColors’

founders didn’t believe you had to charge an arm and a leg to produce and deliver show-stopping color. At a price as low as $1.99, SinfulColors makes putting the glitz on your nails a steal, not a splurge. Nails with bling are an easy and quick way to create your own look: the fabulous value SinfulColors offers (plus our huge variety of shades!) allows you to easily change your color to match your mood or look any time, any day. And with an unheard-of up to 20 new collections every year, all featuring the moment’s and season’s hottest colors, SinfulColors gives you even more reasons to make a statement about who you are.

The world has taken notice: SinfulColors consistently wins kudos from beauty editors writing in top beauty and fashion magazines. You can see us featured in runways shows and at major social events. And our presence is growing in the U.S. and abroad, from Europe to Asia.

Thanks to SinfulColors fans like you, we’ve become the top name in affordable nail polish. Look for more excitement and products ahead, from the brand with the colors you crave at a price you’ll love.